I.Brand Overview

II.Our Tone of Voice

We write the way we think: with precision and personality.

Our voice is professional without being stiff, confident without being cold, and shaped throughout by the belief that good writing is good strategy.

We sound like ourselves whether we're writing a full strategy deck or a single line of copy.

III.Our Logo Suite

Five marks, each suited to a specific application and scale.

Every logo is available below in both SVG and PNG format, ready to download and use.

Primary Lockup

Our primary mark pairs the hand-lettered "olive" wordmark with "Communications" set beneath it in a structured, letterspaced caption. This is our signature, the version we lead with whenever the composition allows for it: headers, title pages, and any application where the full name should read clearly.

Download PNG Download SVG

Secondary Lockup

Our name set in a gentle arc, a softer, curved companion to the primary lockup. It suits compositions that call for a circular or badge-like framing without the full containment of our badge mark: digital seals, packaging accents, and social avatars among them.

Download PNG Download SVG

Standalone Wordmark

The "olive" wordmark on its own serves as our secondary mark, used wherever the brand has already been introduced or space is limited, our social platforms, merchandise, and app icons among them.

Download PNG Download SVG

Icon Mark

Our icon is built from the same "O" that anchors the wordmark, repeated and interlocked into a form that echoes an olive. It functions as our most compact identifier, reserved for spaces too small to carry the wordmark, favicons and app tiles among them.

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Circular Badge

The badge frames our icon within a circular border set with "Olive Communications." It reads as a seal rather than a signature, and suits applications like packaging, stickers, or stamped placements where a self-contained mark is called for.

Download PNG Download SVG

IV.Clear Space & Minimum Scale

Room to breathe, and a floor for legibility.

To protect legibility, we maintain clear space around the logo equal to the height of the "O" in "olive," enough room that no competing element crowds the mark. Digitally, the primary lockup should not be reproduced below 100px (or 1 inch in print); below that threshold, the standalone wordmark or icon should be used instead.

Primary Lockup

Secondary Lockup

Standalone Wordmark

Icon Mark

V.Logo Do's & Don'ts

Our marks are built with intention, down to the angle of the "O."

Used off-model, that intention gets lost, so here's how we protect it.

Do

Use the supplied files as they are, at their original proportions, in one of our approved single colors, on a background with room and contrast to let the mark read clearly. Choose the lockup suited to the space: Primary when the composition allows it, Standalone or the Icon when it doesn't.

Don't stretch or compress it

Distorting the proportions throws off the balance of the hand-lettering; the wordmark was drawn at a specific width for a reason.

Don't recolor it outside the palette

The mark only ever appears in Navy, Espresso, or Cream. No gradients, no off-palette hues, no multi-color treatments.

Don't place it on low-contrast or busy backgrounds

If the mark has to compete with a pattern or a close-value color behind it, legibility is already lost.

Don't rotate or angle it

The mark always sits level. No tilts, no diagonal placements.

Don't add effects

No drop shadows, outlines, glows, or bevels. The mark stands on its own.

COMMUNICATIONS EST. 2024

Don't crowd it

Respect the clear space rule, equal to the height of the "O" in "olive," on every side.

VI.Our Color Story

Drawn from the coastlines of Canada.

Where forest and trail give way to open water. Deep, grounding tones meet warm tan and soft cream, carrying that same sense of rooted land meeting open tide.

VII.Our Typographic System

A literary serif, paired with a clean, functional sans-serif.

Both typefaces are open-source and freely available, including directly on Canva, so the brand stays easy to use and consistent wherever it shows up.

VIII.Our Pattern

The wordmark's "O," repeated into rhythm.

Our pattern extends the same geometry as the icon, repeated into a continuous, interlocking rhythm reminiscent of branches and leaves. It functions as a textural layer across packaging, social templates, stationery, and digital covers, rendered in any color from our palette, adding depth without competing with the logo or type.

IX.The Brand in Use